Hi, I'm Caro

I help founders and brands find the soul of their project and give it a digital home. My work is driven by a simple belief: if you're going to build something, build it with intention.

Over a decade of design, driven by a lifelong passion for art.

Long before I knew what "design" was as a career, I was just a kid who loved to create. Because of that, going into graphic design after high school felt like the only natural move.
I spent 6 years in graphic design. That time was all about learning the craft; helping companies validate their brands and figuring out how to make a visual identity feel real. But as I started working on more digital projects, I got curious. I realized I didn't just want to design how things looked; I wanted to design how they worked.
That curiosity led me to UX/UI. I took a course to bridge the gap and spent the next 6 years focusing on digital products and user-centered experiences.
Today, I combine both. I use that 8-year foundation in branding and my 4 years in UX to help founders build things that are simple, intentional, and actually improve people's lives.

Clients & Collaborations

From global brands like Unilever to scaling startups like LiteFarm

What can I do for you?

Weather you need a complete website, ongoing design support, or counseling — I offer focused services tailored to your needs.
  • Web design

    Web design

  • Consulting

    Consulting

  • UX/UI Design

    UX/UI Design

I have questions

No stress! Let's talk

Book a quick call and tell me about your project — I’ll answer your questions and guide you through the next steps.


Or send your brief by email with as much detail as possible, and I’ll reply personally.

Carolina di Lello

Carolina di Lello

Caro di Lello